Marketing communication is the vital strategic and tactical process where an entity persuasively communicates with their customers and other stakeholders. Marketing communication goes beyond advertising and includes all traditional and digital communication methods. This course provides students with a theoretical and applied understanding of persuasive marketing communication. You will develop your communication and research skills, so that you have the opportunity to successfully create a practical, ethical and creative marketing communication plan for a chosen client brand.
- Semester of offer Subject to change
- Sunshine Coast: Semester 2
- Moreton Bay: Semester 2
- Online: Semester 2
- Student contribution band
- Band 4B
- Tuition fee
- 1.4B: Accounting, Business, Law, Economics, Management
- Census date
- Academic Calendar
- Class timetable
- View class timetables for this course
Students enrolled in this course should check the course Canvas site to ensure that they are accessing the most recent approved version of the course outline.